Spotify metrics that show how fans engage with your music
As an artist, understanding how fans interact with your music is key to making strategic decisions that drive your career forward. Spotify for Artists allows you to measure this engagement through its analytics. What every artist should know about Spotify for Artists.
Below, we’ll highlight the key metrics to consider that show how fans engage with your music..
Save Rate
The Save Rate, or the frequency at which listeners add your tracks to their personal libraries, is a great indicator of how much your music resonates with them. Unlike streams, which can be passive, saves reflect an active choice made by listeners.
Playlist Adds
Getting your music added to playlists, especially those curated by Spotify or other tastemakers, is one of the best ways to boost your visibility. Playlist adds expose your tracks to new audiences, resulting in more streams. They also send a signal to Spotify’s algorithm that your music deserves to be recommended.
Monthly Listeners vs. Followers
Monthly listeners and followers represent two different aspects of your audience:
- Monthly Listeners: Measure your reach, showing how many unique users play your music each month.
- Followers: Represent your loyal fan base who actively follow your artist profile and receive notifications about your new releases.
While a high number of Monthly Listeners may grab attention, Followers are a better indicator of long-term fan engagement.
Streams by Source
Spotify provides data on where your streams come from, such as playlists, searches, artist profiles, and algorithmic recommendations (like Discover Weekly or Release Radar). Understanding your streaming sources can help you identify the most effective channels for music discovery.
Audience Segments
Spotify for Artists divides your listeners into segments:
Frequent listeners: Regularly play your music.
Occasional listeners: Engage with your music less often.
Understanding these segments can help you tailor your marketing strategies to retain your super fans and convert occasional listeners into loyal followers.
Understanding Spotify metrics is essential to growing your career and deepening your connection with fans. By tracking and adjusting your strategies based on key metrics like the Save Rate, Playlist Adds, and Streams by Source, you can maximize your reach and build a loyal fan base. Start using Spotify for Artists and make the most of your data to connect with your audience.
