Why summer is the perfect time to release your next hit

June 5, 2024

Summer’s just around the corner and you’re probably wondering if it’s a good idea to drop new music now or if your listeners will be too busy having fun in the sun. So we thought we could rescue our summer whitepaper and go through the main tips and key points, now that summer is coming.

For a long time, it was thought that summer was a bad time to release new tracks, but with streaming, that’s all changed.

What Makes Summer Different?

Festivals 24/7: Summer is the peak season for music festivals. In Spain, for example, there are over 600 festivals during this time. This means millions of people are ready to discover new music and share it on their social media.
Song of the Summer: Every year there’s that one song that becomes the summer anthem. It might not always be released in summer, but it’s during this time that it really blows up. Don’t you want to be the next big summer hit?

Pros of Dropping Music in Summer

Less Competition: In the summer months, many artists and record labels avoid releasing new projects, thinking the audience is disconnected. This gives you a unique opportunity: less competition. If you take advantage of this window, you can capture the attention of listeners who are more open to new music.
More Social Media Interaction: Summer is a time for fun and relaxation. People spend more time on social media, sharing their experiences at concerts and festivals. Take advantage of this behavior. Posting content and releasing music now can significantly boost your visibility on platforms like Instagram, TikTok, and Facebook.
Consistency is Key: Abandoning social media during the summer can be a costly mistake. Platforms like Meta and TikTok favor those who post consistently. If you disappear, you lose relevance and it can be hard to regain your position in the fall.

Tips for Releasing Music in Summer

✅ Leverage Festivals: If you’re performing at a festival, make sure to have new material to promote. Attendees are more likely to follow you and listen to your music after the event.

✅ Create Summer-Themed Content: Songs with summer vibes, music videos on the beach or at parties, and content that reflects the season can resonate more with your audience.

✅ Up Your Posting Frequency: Don’t abandon your socials. Schedule your posts if needed, but make sure to maintain a constant presence.