More and more people are discovering and sharing music on the internet. There’s no doubt the number of likes and hits an artist has is equally as important as the position of a song in the music charts.
Although a record label deal will undoubtedly give you a marketing advantage, we’re seeing an increasing number of musicians going down the DIY route to produce their music and make themselves heard. The internet is an independent artist’s biggest ally for self-producing and self-promoting music. Although these digital opportunities do not suggest the demise of record labels, social networks are proving to be a powerful tool to launch musical careers and connect with fans.
We recently came across the compelling story of Fred Stobaugh, a 96-year old-man from Illinois who wrote a song dedicate to his deceased wife. By fortuity, a local producer discovered Fred’s song “Oh Sweet Lorraine” and decided to turn it into a professionally recorded track. A mini video documentary went viral the next day, and the song sold more than 100,000 copies on iTunes, surpassing Justin Timberlake’s and Miley Cyrus’ latest singles.
Her popular and acclaimed homemade Youtube video for Video Games thrived Lana del Rey into musical success. She has been one of the biggest internet sensations in recent years, outmatching other preceding online sensations such as Lily Allen, Arctic Monkeys and Sandi Thom.
Soulja Boy’s hit “Crack That” was self-published on the internet by the rapper and record producer himself, before reaching number 1 on the US Billboard Hot 100 for seven weeks in a row back in 2007. He said it himself:
“A big part of my success came from theÂ internet scene, the MySpace, the YouTube, all that.”Watch Full Movie Online Streaming Online and Download
A&R’s are increasingly turning to social networks rather than traditional channels to discover new musical talents. It is vital for any musician to make a name for himself on the internet scene and get noticed! Â Soon, Melboss will be an online community for all the different actors that form the music industry today to find what they’re looking for.